Oracle 5 Fundamentals of a Smarter CX Strategy

Five Fundamentals of a Smarter CX Strategy

Want to keep your customers engaged and delighted?
Attend the webinar on 11th April 11 am SG Time

In a data-driven world, customers expect a faster, more efficient and beneficial experience designed especially for them. Millennials and Gen Xers organically move from one communication channel to another and demand a seamless interaction with the brand of their choosing across different touch points. A consistent, relevant, and personalized experience is expected, and to do that organizations are implementing a Smarter CX Strategy.

Whether your business is B2C, B2B or a hybrid of both, you will learn the 5 Fundamentals of Smarter CX. New insights will be shared to help you better understand, engage and delight your customers on 11th April 11 am SG Time.

Featured Speaker

Kristi Mansfield
Director CX and Transformation, APAC
Oracle
LinkedIn Profile

Biography: Kristi Mansfield works with Oracle’s customers, partners and the broader industry on the future of Customer Experience. Named one of Australia’s 100 Women of Influence in 2015, Kristi is an industry leader and innovator on Customer Experience, big data analytics and entrepreneurship.

Formerly the Managing Director of Fifth Quadrant, Australia’s leading Customer Experience Strategy, Design, Research & Analyst management consulting firm, Kristi has worked with some of the largest businesses and Government organisations across Asia Pacific on CX strategy and transformation. In addition to leading a team of 25 CX strategy, research and human centred design consultants, Kristi led a number of Customer Journey Mapping and Customer Co-creation workshops for clients. She also led Fifth Quadrant’s thought leadership program and worked with technology companies including LogMeIn, Salesforce, Oracle, Verint, Genesys and Interactive Intelligence to educate CXOs, CMOs and CIOs on the role technology plays to drive the future of Customer Experience.

Kristi has a Masters in Social Investment, is a published author and media commentator on Customer Experience, social investment and entrepreneurship, and serves on four boards.

Highlights

Speaker