Marketing Tracks

Marketing Tracks

Explore Modern Marketing

Marketers attend Modern Customer Experience to gain valuable industry insights and hone the art and science of their craft over four days of deep-dive workshops, product training, innovative demos, inspiring thought leadership, limitless networking, and fun!

This year, marketers can choose from over 170 customer-led sessions on topics with industry leaders and peer experts that will deliver instantly actionable insights in business strategy and technology applications, including:

  • 10 Oracle Eloqua Hacks for the Modern Marketing Wizard
  • Catching the Cross Border eCommerce Wave: Beyond the “Obvious”
  • Beyond the Hype: AI and IoT What’s Next?

From seasoned marketers to those just beginning their digital transformation, no other conference offers more to drive brand loyalty with scalable, personalized programs to maximize marketing strategies and advance careers.

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Marketing Tracks

 

Harnessing Data and Analytics for Marketing

 

B2C Cross Channel Marketing – Orchestrate Consumer Experience

 

Enlightened Digital Advertising

 

Digital Transformation for Marketing Leaders

 

Test, Personalize, Convert!

 

B2B Marketing Automation

 

“Mobile-First” is Now “Mobile-Always”

Harnessing Data and Analytics for Marketing



Data and analytics are the lifeblood of marketing in the digital world. But with the explosion of new data sources and marketing channels, harnessing all of that data for actionable insight can be a nightmare. Analysis paralysis, anyone? Learn how to take your data game to the next level by using data and analytics to understand customer behavior, engage with your customers, and deliver better marketing outcomes.

  • Data Normalization - Key tactic in good lead management.
  • Enriched Lead Scoring with Oracle Eloqua and Oracle Infinity
  • Face Your Fears: Making Automation That Works When You Have Messy Data
  • Insights, not Reporting: Translating Engagement into Revenue Lift
  • Make the Best Use of Your Data: Top 3 Tips to Optimizing and Enriching Your Data
  • New Rules of Engagement: Mastering the World of Data with DMPs
  • Optimizing Oracle Responsys Campaigns with Oracle Infinity

B2C Cross Channel Marketing – Orchestrate Consumer Experience



Consumers are deluged with “always on” marketing messages across all of their devices and channels. As a result, most companies have struggled winning the moments that matter. Learn how innovative B2C marketers are breaking through the noise by capturing and reacting to customer interactions in real-time with highly personalized messaging.

  • Adopting SMS into Your Responsys Marketing Strategy
  • A Journey in Proving the ROI of B2B Marketing Programs
  • Appending Power: Data Insights for Smarter Targeting and Personalization
  • A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
  • Connecting Online Metrics Across Devices and Display Ads with Oracle Maxymiser
  • Connecting the Customer Data Ecosystem with CX Audience
  • Crafting a Coordinated Personalized Customer Experience

Enlightened Digital Advertising



With the explosion of mobile devices and marketing channels, digital advertising is more complex than ever now. Learn how to target more precisely across devices, create and deliver more targetable media campaigns, and generate higher ROI from your advertising campaigns.

  • A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
  • Domestic & International Best Practices in Spirits Digital Marketing
  • New Rules of Engagement: Mastering the World of Data with DMPs
  • The B2B Channel Marketing Revolution: Data Enabling Targeted Digital Marketing
  • The Power of ABM: Data-Driven B2B Digital Marketing across Online and Social
  • Using 3rd Party Data to Transform Marketing

Digital Transformation for Marketing Leaders



Attention is the new oil. Earning the right to converse with customers is a marketer’s greatest challenge in today’s multi-channel world. Learn directly from other marketing leaders about how they have transformed their organizations for the digital age to earn that right and how they have used technology to get there.

  • Connecting the Disconnected
  • Crafting a Coordinated Personalized Customer Experience
  • Customer Experience As Your Most Important Product
  • Fundamentally Broken: Fixing the Unfixable
  • Global Marketing Team Transformation: From Silos to Transparency
  • How La-Z-Boy is Using Data to Drive Results Through Cross-Channel Orchestration
  • How Oracle is helping Giant move from traditional to a consumer-focused business

Test, Personalize, Convert!



Long or short copy? One offer or two? Which is the most engaging experience? Take out the guesswork and make data-driven decisions by utilizing the latest A/B and multivariate testing techniques. Deliver more lead conversions, higher revenue, and an improved, personalized customer experience for your brand.

  • A Practical Guide to Web and Mobile App Personalization with Oracle Maxymiser
  • Connecting Online Metrics Across Devices and Display Ads with Oracle Maxymiser
  • How Oracle Maxymiser Solves the Evolving Challenges of Online Optimization
  • How to Maturely Run Landing Page Tests, Ensuring Maximum Learning and Results
  • Integrating AI into your B2C MarTech
  • Accelerate B2B Conversions with Personalization & Optimization
  • Testing Mobile Campaigns Can Be A Challenge

B2B Marketing Automation



Personalize B2B experiences to increase conversions and accelerate sales. Once a prospect raises their hand and engages with a brand, the real work for B2B marketers begins. Learn how to engage audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video, and mobile.

  • 10 Oracle Eloqua Hacks for the Modern Marketing Wizard
  • Accelerate B2B Conversions with Personalization & Optimization
  • Account-Based Marketing Fundamentals: Enabling ABM in Eloqua
  • Actionable Market Engagement Programs: Engagement on the Individual’s Terms
  • A Holistic Approach to Sales and Marketing Alignment
  • A Look Ahead at Oracle Eloqua and Oracle Content Marketing
  • Applying Data & Analytics for Growth

“Mobile-First” is Now “Mobile-Always”



We check our phones about 85 times each day, so businesses must learn how to integrate the mobile touchpoint within the overall customer experience. Learn how leading marketers are integrating mobile into their broader marketing strategy to address the needs of today’s always connected consumer.

  • Adopting SMS into Your Responsys Marketing Strategy
  • Driving Business Results with SMS
  • Everything Mobile for B2C Marketers
  • Looking Forward: Oracle Responsys and Mobile Product Road Map
  • Mobile App Messaging: Best Practices, Trends, and Lessons Learned
  • Mobile App Messaging for Smarties!
  • Testing Mobile Campaigns Can Be A Challenge


Ask the Marketing Cloud Experts

sponsored by:

Have you run into a roadblock with an Oracle Marketing Cloud project? Or maybe you’re wondering about the best way to approach a task? Then schedule a complimentary one-on-one Ask the Expert session on Tuesday, Wednesday, or Thursday during Modern Customer Experience (formerly known as the Wizard Bar).

Based on your question, you’ll be matched with the right Marketing Cloud expert from Oracle, Lister Digital, or RelationshipOne for a 30-minute consultation. Topics can be technical, you can ask for advice, or you can provide feedback. Please limit attendees to three people from your organization. Ask the Experts is scheduled on a first-come, first-served basis so register today!



General Sessions for B2B and B2C Marketers

Become a more sophisticated digital marketer. Attend any or all of the Marketing General Sessions led by experts from Oracle and partner brands for a glimpse into what Oracle has in store for the future of B2B and B2C marketing. These general sessions are packed to the brim with fascinating insights into the ever-evolving role of marketing in an organization. You don’t want to miss out!

The 12th Annual Markie Awards: A Night of Glamour and Celebration

We are delighted to host the 12th Annual Markie Awards honoring Excellence in Marketing and Commerce. This prestigious awards program is designed to recognize marketers around the world who push the boundaries of innovation to create truly remarkable customer experiences. On Tuesday, April 10, join the party as the 2018 Markie winners are announced in a glamorous ceremony and awarded the trademark golden statuette (designed by the same firm that created the Television Academy’s Emmy statue). Be sure to check the Markies page on March 15 when the finalists are announced.

Get to Know Marketers from these Top Brands at Modern Customer Experience

  • 3M
  • Accenture
  • American Express
  • Bank of America
  • Barnes & Noble
  • Carnival Cruise Lines
  • Caterpillar
  • Cisco Systems
  • Costco
  • Dell
  • DSW
  • JOANN Stores
  • Kenya Airways
  • Mack Trucks
  • Gartner
  • GE
  • Green Mountain Coffee
  • Hotwire
  • Intel
  • J. Crew
  • James Avery Craftsman
  • Macys
  • Microsoft
  • Mindbody
  • MorningStar
  • Nordstrom
  • PepsiCo
  • PetSmart
  • Pier 1 Imports
  • Relationship One
  • RumChata
  • Sears
  • StubHub
  • Texas Instruments
  • The Dow Company
  • Thomson Reuters
  • Toyota
  • United Airlines
  • Visa
  • Yamaha
  • And more!

Complimentary Pre-Conference Education

We’re offering 30 different pre-conference education sessions for Oracle Marketing Cloud. In-depth training, workshops and deep dive sessions are designed to help you dig deeper into your career. There’s so much great content that we are starting early on Monday, April 9, 2018 at 12:00 noon.

View All Free Marketing Pre-Conference Education
Pre-Conference Education FAQ



Modern Customer Experience exhibitors and sponsors reach over 4,000 attendees via exhibit presence, content, and branding. Contact Suzanne Calderon @ suzanne.calderon@oracle.com for Marketing sponsorship opportunities.

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